HER STORY | Jasmine Rose

HER STORY | Jasmine Rose

Her Story. A series of blog posts telling the stories of 'women who ride' from all corners of the globe. We hope that by sharing these stories we can help encourage other women to build their confidence, learn from others and inspire others.

This month we have a story by Jasmine Rose, 41, from Los Angeles, California. Jasmine found her love for motorcycles and now lives and breathes it through her work and life.

We hope you enjoy her story!


Hello, I'm Jasmine Rose, a 41-year-old woman hailing from the city of Los Angeles, California. My journey into the world of motorcycling began a bit later in life, at the age of 34, following a challenging divorce that left me yearning for a fresh start and a new passion. Growing up, my father had always been an avid motorcycle enthusiast, but our strained relationship and his cautionary tales of his motorcycle accident deterred any curiosity I might have had about two-wheeled machines as a child. However, fate had its way of working its magic.

jasmine rose los angeles

During a visit to Iron & Resin in Ventura, CA, I walked into their brilliant display of vintage motorcycles and was instantly inspired. In that moment, something inside me just clicked, and I immediately knew what I wanted to do next: I wanted to ride motorcycles.

jasmine rose motorcycles

In my garage, there are currently a few bikes– but as usual, only one of them is truly operational. My daily ride is a 2017 Triumph Bonneville T120, my dream bike. Taking its inspiration from the iconic 1959 Bonneville, it effortlessly exudes that perfect vintage charm– thus, I haven’t changed much about it. We've made some straightforward aesthetic upgrades (we meaning my boyfriend did it all, while I kind of helped), such as switching out the stock mirrors with Triumph Motorcycle bar end mirrors and replacing the turn signals and brake light with more streamlined and stylish British Customs lighting. We also replaced the stock catalytic converter with an X-Pipe motorcycle performance system, also from British Customs, to enhance airflow, boost the “growl” of my exhaust tone, improve engine performance, and reduce weight.

jasmine rose her story

I also have the privilege of owning my Dad’s 2001 Buell Cyclone. She’s a beast and honestly still scares me sometimes, but she’s an exhilarating ride.

Learning to ride and buying a bike wasn’t enough. My motorcycle journey didn't stop at mere initiation; it ignited an obsession. To the extent that my entire career now orbits around the world of motorcycles.

jasmine rose her story for moto est.

I currently manage social media and marketing for The Litas, a worldwide motorcycle collective dedicated to womxn, and I'm also a part of the team at Atwyld, a brand that specializes in women's motorcycle gear and lifestyle products.

jasmine rose motorcycle rider

In addition to my worklife, I have the pleasure of being one of the co-founders of The Litas Los Angeles. Being a part of The Litas has opened doors to amazing experiences alongside my fellow Litas, such as riding through the picturesque South of France with Indian Motorcycle and cruising along California's stunning Central Coast for a Michelin Motorcycle Tire photo shoot.

jasmine rose group motorcycle ride los angeles

Motorcycling hasn't just shifted the course of my career; it's also deeply impacted my relationships. Most of the friends I cherish today are individuals I've crossed paths with through motorcycling. I am perpetually thankful for the incredible women I've had the privilege to meet in the motorcycle community. I've journeyed across the United States, explored foreign lands, and ridden alongside individuals from diverse backgrounds, all united by our shared passion for adventure on two wheels.

jasmine rose group riding

Take action. The only individual capable of accomplishing something is you. One of my favorite quotes is from Amelia Earhart: “The most effective way to do it, is to do it.”

jasmine rose for moto est.

Practice makes perfect. Stay committed to practicing and don't allow anyone else to discourage you. You’ve got this!

Wear proper gear. Don’t settle for less. Keep your beautiful self safe from harm by wearing quality protective gear all the time. And yes, you can look good while staying protected!

jasmine rose motorcycle rider


Thank you to Jasmine for sharing her story!
Follow her journey on Instagram: @jasminerosetea

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No matter where you're from, what you ride, how old or experienced you are, we all share the same love of motorcycles!