Moto Establishment (Moto Est.) is the evolution and diversification of Moto Femmes - a strong female rider brand and community.
Moto Est. opens up our tribe to include all riders and provide the same quality of products, support, and eventually the same sense of riding community and story sharing.
Moto Femmes will still exist, and the future vision is to strengthen the existing culture and community through maintaining a strong brand presence of supporting women and inclusivity.
MEET THE TEAM
Chief Executive Femme
K . a . t . e
Job: Keeping customer service in fashion
Virtues: Always keen for a laugh, just kidding!
Vices: My jokes
Ride: Ducati GT1000 aka Daisy the Duke
First Bike: Kawasaki GPX250
Advice to new riders: Don't over think it!
Motto: All the gear, all the time. If it's not on, it's not on!
Marketing & Brand Warrior
R . I . Z
Job: I make sh*t look pretty
Vices: My hair is everywhere, my sincere apologies if you find some in your order.
Ride: Harley Wide Glide aka Richard
First Bike: Hyosung Aquila 650
Advice to new riders: Confidence is your key. Relax, breathe and get out there every chance you can.
Motto: Live life at full throttle. Wing it. Tassels are cool.
Virtues: I’m unapologetically myself
Vices: Coffee and donuts
Ride: Honda Grom
First Bike: 1969 Honda CB125
Advice to new riders: Take it at your own pace. Don’t ever feel pressured to keep up with the group.
Motto: Screw it, live your best life! (I usually tell myself this before hoeing into a third donut)
THE I.T CREW
S . A . R . A . H
Job: Photo maker, trouble maker & all the Matrix stuff
Virtues: Works too much
Vices: Works too much
First Bike: TBA
Advice to new riders: HTTP 404, Page Not Found
Motto: F*ck it!
A BRIEF HISTORY AND LOOKING TO THE FUTURE
Moto Femmes launched onto the motorcycle scene back in early 2016 with one mission in mind… to source great quality, fun and feminine moto gear and accessories from all around the world so that you didn’t have to! Our focus? Products made specifically for women and only of high quality, with love and care in the seams.
In this next chapter, so we can continue to grow and continue to make our mark on the motorcycle scene, we have launched Moto Establishment Pty Ltd. Our company will now house the Moto Femmes brand as well as the new Moto Hommes brand. This means that although we still have a strong focus on women in motorcycling, we are now all inclusive offering a full men’s range of gear too.
Being predominantly online, we focus on accurate sizing charts and fast shipping so that when your parcel arrives it fits and you have it in good time to hop straight on the bike and go for a braap. We still have a big presence online, and continue to serve motorcycle riders all over Australia and the world, but we were so proud to launch the Moto Femmes showroom in May 2019 so that locals and visitors could come say hi, check out the gear and feel part of the Melbourne bike community. It’s been a huge success and for that we thank you!
We are so proud to be a female run business in the motorcycle world and we thank you for joining us and supporting us on this exciting ride!