Our Story

Who is Moto Est.?

Moto Establishment (Moto Est.) is the evolution and diversification of Moto Femmes - a strong female rider brand and community.

Moto Est. opens up our tribe to include all riders and provide the same quality of products, support, and eventually the same sense of riding community and story sharing.

Moto Femmes will still exist, and the future vision is to strengthen the existing culture and community through maintaining a strong brand presence of supporting women and inclusivity. 


Chief Executive Femme

K . a . t . e


Moto Femmes launched onto the motorcycle scene back in early 2016 with one mission in mind… to source great quality, fun and feminine moto gear and accessories from all around the world so that you didn’t have to! Our focus? Products made specifically for women and only of high quality, with love and care in the seams.

In this next chapter, so we can continue to grow and continue to make our mark on the motorcycle scene, we have launched Moto Establishment Pty Ltd. Our company will now house the Moto Femmes brand as well as the new Moto Hommes brand. This means that although we still have a strong focus on women in motorcycling, we are now all inclusive offering a full men’s range of gear too.

Being predominantly online, we focus on accurate sizing charts and fast shipping so that when your parcel arrives, it not only fits, but you have it in good time and can hop straight on the bike and go for a ride in your new kit. With a big presence online, and continuing to serve motorcycle riders all over Australia and the world, we also launched the Moto Femmes showroom in May 2019 so that locals and visitors could come say hi, check out the gear and feel part of the Melbourne bike community.


We are so proud to be a female run business in the motorcycle world and we thank you for joining us and supporting us on this exciting ride!

Thank you for shopping with us