Our Story

Who are Moto Est.?

Moto Establishment (Moto Est.) is the evolution and diversification of Moto Femmes - a strong female rider brand and community.

Moto Est. opens up our tribe to include men and provide the same quality of products, support, and eventually the same sense of riding community and story sharing.

Moto Femmes will still exist, and the future vision is to strengthen the existing culture and community through maintaining a strong brand presence of supporting women and inclusivity. 


MEET THE TEAM

Chief Executive Femme

K . a . t . e

Marketing & Brand Warrior

R . I . Z

Hedon Heroine Classic full face helmet online at Moto Est. Australia

THE I.T CREW

S . A . R . A . H


A BRIEF HISTORY AND LOOKING TO THE FUTURE

Moto Femmes launched onto the motorcycle scene back in early 2016 with one mission in mind… to source great quality, fun and feminine moto gear and accessories from all around the world so that you didn’t have to! Our focus? Products made specifically for women and only of high quality, with love and care in the seams.

In this next chapter, so we can continue to grow and continue to make our mark on the motorcycle scene, we have launched Moto Establishment Pty Ltd. Our company will now house the Moto Femmes brand as well as the new Moto Hommes brand. This means that although we still have a strong focus on women in motorcycling, we are now all inclusive offering a full men’s range of gear too.

Being predominantly online, we focus on accurate sizing charts and fast shipping so that when your parcel arrives it fits and you have it in good time to hop straight on the bike and go for a braap. We still have a big presence online, and continue to serve motorcycle riders all over Australia and the world, but we were so proud to launch the Moto Femmes showroom in May 2019 so that locals and visitors could come say hi, check out the gear and feel part of the Melbourne bike community. It’s been a huge success and for that we thank you!

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We are so proud to be a female run business in the motorcycle world and we thank you for joining us and supporting us on this exciting ride!